A celebration of the lost allure of travel through an awe-inspiring, yet welcoming expression of a city.
As a first step toward a larger airport improvement initiative, I collaborated with LAX to develop branding that expressed the spirit of the city and celebrated the lost allure of travel. Beyond branding, we were also tasked with programming a wayfinding and information system, as well as developing sponsorship opportunities for retail partners moving into the space. As one of the busiest airports in one of the most diverse cities in the world, our creative work had to unearth discoveries for Angelenos about their city while celebrating the cultures that visit and inhabit it.
Head of Creative
Mark Bashore, Mason Nicoll, Chad Ashley, Josh Hayward, David Mikula
Directors of Photography
Trevor Fife, Morgan Henry
Managing Director/Exec Producer
Head of Production
Erica Coates, Colin Davis
Smart Monkeys, Inc.
• SEGD Best In Show 2014 / SEDG
• The One Show Silver Pencil 2014/ The One Club
• Communication Arts Best of Environmental Design, Design Annual 2014
• D&AD, “In Book” for LAX Bradley Terminal Installation (2014)